My rebrand for the Montclair-based tattoo shop. The goal was to create a new and exciting rebrand that strayed from the typical American tradition style the field is known for.
The design of this rebrand started with a simple question; why are we doing this? The answer; to distinguish ourselves from competitors. This wasn't just a tattoo shop, but a space where unseen art will be realized, almost like a museum. The branding reflects the sentiment of keeping things fresh while adopting a contemporary design that is nearly brand-less. Because what matters most is the tattoo.
The programs used to create this brand were Adobe Illustrator, Photoshop, Indesign, and After Effects.
